Launch Editor, Escape; Dennis Publishing Sept 1996-March 1998
I was approached by Dennis Publishing to launch an innovative lifestyle magazine targeting young men. This was at the same time as the Loaded phenomenon and the magazine offered a laddish look at the internet.
Editor-in-Chief, PC Zone; Dennis Publishing
March 1998 - October 1999
I relaunched this existing PC games magazine, raising readership by 20% and achieving the magazine’s biggest-ever sales figures.
Editor, Ministry of Sound pitch; Ministry of Sound / Dennis Publishing; Jan-Mar 1997
While launching Escape, I was also responsible for preliminary work on Ministry magazine, a dance lifestyle publication for Ministry of Sound. I took their brand values and prepared initial ideas, coming up with an editorial concept that Dennis pitched to Ministry of Sound.
Career history, 1996-2000
Editor-in-Chief, Dreamcast, the official magazine; Sega / Dennis October 1999-February 2000
I was drafted in on a project to pitch for the official Sega Dreamcast license. We competed against five other publishing companies for the license; I was able to convince Dennis to produce a full-size dummy on quality stock. By tapping into Sega’s brand values for the console I produced a unique games magazine oozing with passion and a strong sense of community. We ultimately won the contract and I went on to launch and edit the first three issues. Towards the end of this project Dennis asked me to devise a concept for a new PC consumer mag but I was lured away by Future to launch Create.
